Who :
Acctim Clocks
What?
Art direct and create Acctim’s seasonal catalogue, producing a distinctive visual direction and engaging layouts to showcase their latest collections. Elevate the lifestyle appeal of the brand while presenting the range in a polished, commercially focused and aspirational way.
What we produced:
Established in 1928, Acctim is a British clock brand creating contemporary and traditional timepieces for the home. I art directed and designed their seasonal catalogue, developing a lifestyle-led visual direction to showcase their latest collections including:
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Art directed the catalogue photography from concept through to shoot, scamping compositions for full-bleed pages and double-page spreads to ensure imagery worked seamlessly within the final layouts.
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Managed all post-production and repro in-house, manually retouching imagery and refining product placement, colour and composition to ensure every clock was presented accurately and at its most commercially effective.
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Designed the catalogue from cover to cover, balancing aspirational, lifestyle-led double-page spreads with structured product grids to create an engaging but easy-to-shop experience
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Managed large volumes of product information using data merge, integrating SKUs, specifications and supporting product details accurately and consistently throughout the catalogue.
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Prepared and supplied the final catalogue for professional print production, managing artwork setup, image quality, colour, bleed and pre-flight checks to ensure a polished final result.
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