Who?
Craftsman’s Corner 

What?
Create a cohesive promotional campaign for Bao Bun Wednesdays – producing a suite of custom illustrations and marketing assets across print, social media and web in order to help Craftsman's Corner stand out in Melbourne's competitive hospitality scene and drive greater midweek foot traffic.

Custom illustrated promotional campaign for Craftsman's Corner, featuring print and digital marketing assets for Bao Bun Wednesdays.
A1 Bao Bun Wednesdays street poster designed for Craftsman's Corner, featuring custom illustration and bold hospitality branding displayed as a Melbourne paste-up.

What was in the mix:

Located on Melbourne's Lygon Street, Craftsman's Corner is a vibrant neighbourhood bar serving food, craft drinks and weekly events. We created a bold promotional campaign spanning print to promote their weekly Bao Bun Wednesdays including:

  • A bespoke illustrated campaign identity centred around handcrafted food illustrations and bold typography.

  • An integrated suite of print and digital marketing assets to ensure a cohesive campaign across every customer touchpoint.

  • High-impact A1 street posters for a guerrilla marketing campaign throughout Brunswick.

  • Responsive website banners for WordPress to promote the event and drive online bookings.

  • Social media and Facebook event creative to increase awareness, engagement and attendance.

Love this look?
Let's bake up something unforgettable for your brand too!

Bake My Brand
Bake My Brand
  • Custom social media design for Craftsman's Corner promoting Bao Bun Wednesdays through illustrated hospitality marketing and bold event branding.
  • Custom social media design for Craftsman's Corner promoting Bao Bun Wednesdays through illustrated hospitality marketing and bold event branding.
  • Custom social media design for Craftsman's Corner promoting Bao Bun Wednesdays through illustrated hospitality marketing and bold event branding.
Next

Tu Clothing