Craftsman’s Corner
Located on Melbourne's Lygon Street, The Craftsman's Corner is a vibrant neighbourhood bar serving up great food, craft drinks and a lively calendar of weekly events.
They needed a fresh creative direction for their new Bao Bun Wednesdays promotion, helping the offer stand out on local paste-ups and drive more midweek foot traffic. The aim of this collaboration went beyond just another promotional poster; it was about creating a bold, playful campaign that captured the bar's playful personality.
Through a series of custom illustrations, punchy typography and eye-catching visuals, the campaign brought a little extra flavour to Wednesdays, creating a distinctive look that could be rolled out across print, social media and web.
Full Project Scope
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A bespoke illustrated campaign identity centred around handcrafted food illustrations and bold typography.
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An integrated suite of print and digital marketing assets to ensure a cohesive campaign across every customer touchpoint.
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High-impact A1 street posters for a guerrilla marketing campaign throughout Brunswick.
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Responsive website banners for WordPress to promote the event and drive online bookings.
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Social media and Facebook event creative to increase awareness, engagement and attendance.
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