Craftsman’s Corner
A lively little spot on Melbourne's iconic Lygon Street, The Craftsman's Corner brings locals together over food, drinks and a packed calendar of weekly events.
Bringing a little laughter to Lygon Street, Craftsman's Corner wanted to put its comedy nights firmly on the map and give locals another reason to head out for an evening of entertainment.
I developed a bold, personality-packed promotional campaign that embraced the fun, slightly cheeky nature of live comedy. Playful visuals, expressive typography and an attention-grabbing creative direction gave the events their own recognisable identity, designed to turn heads on local paste-ups, build excitement across social media and encourage more people through the doors for a night of laughs.
Full Project Scope
Owner (and seriously good Amaretto Sour mixer) Alex was keen to give the comedy nights a visual identity that matched the energy and personality of the performers. I took this as an opportunity to have a little fun with the creative, developing a bold, playful campaign that captured the colourful spirit of live comedy.
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Custom event illustrations created to give Comedy Nights a distinctive visual identity that captures the fun, energy and personality of the weekly event.
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A1 promotional poster design developed to build awareness in the local community and encourage attendance through bold, eye-catching street advertising.
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Print and digital promotional assets including shop window posters and custom digital invites, designed to capture attention, boost awareness and drive bookings for weekly Comedy Nights.
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Website banner graphics produced to highlight Comedy Nights across the Craftsman's Corner website and support the customer journey from discovery to booking.
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Social media campaign assets designed to generate excitement, promote upcoming acts and maintain a consistent event presence across digital channels.
Looking for some campaign flavour?
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