Floof and French
Custom character illustration and surface pattern design for Floof & French, a British dog apparel brand. The project involved creating a playful collection of gonk-inspired characters and seasonal repeat patterns, bringing personality and charm to a new range of dog harnesses and accessories.
Behind the Brief
Floof & French wanted to introduce a fun, character-led collection to their range of dog apparel, with a series of bespoke illustrations inspired by the whimsical world of garden gonks.
The challenge was to develop a distinctive family of characters and coordinating patterns that felt playful, cohesive and full of personality, while working effectively across different product shapes, sizes and materials.
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Developed a family of original Gonk characters, each with their own playful personality, while maintaining a consistent illustration style across the collection.
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I developed a series of bespoke gonk illustrations and complementary decorative elements, refining their shapes, proportions and details into a consistent illustrative style.
These were then arranged into seamless repeat patterns, experimenting with scale, spacing and character placement to create balanced compositions suitable for fabric printing.
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Created a collection of original illustrations and repeat patterns for Floof & French's new product range, including:
Bespoke gonk character illustrations
Supporting illustrated motifs and decorative elements
Seamless repeat pattern designs
Coordinating pattern variations
Print-ready artwork for dog apparel and accessories
Each design was developed with repeatability, visual consistency and product application in mind.
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The result was a playful collection of original characters and coordinating surface patterns, giving Floof & French a distinctive illustrative style for their gonk-inspired range.
Designed to translate across harnesses and accessories, the artwork brought a little extra personality to the brand's products while creating a cohesive look across the collection.
Got a pattern in mind?
Let's bring it to life with custom illustrations and playful prints.
