Who?
Maax Electrical
What?
Create a distinctive new brand identity for Maax Electrical – the Sydney-based sparky. Develop a memorable visual identity with a supporting suite of branded print collateral to help them establish a recognisable presence in the competitive trade industry.
What was in the mix
Maax Electrical is a Sydney base electrical contractor providing electrical services across residential and commercial projects. I developed a fresh brand identity designed to give the business a distinctive personality and a strong visual presence, supported by a range of branded print materials to build recognition.
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Created a bold, contemporary logo and visual identity that reflects Maax Electrical's trade expertise while giving the business a distinctive and recognisable personality. Designed with versatility in mind, ensuring the identity works across everything from stationery to large-format applications.
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Designed a suite of branded business stationery, including business cards, stickers and magnets so that they could effectively promote their business on-the-go.
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Prepared final artwork for professional print production, ensuring accurate colour reproduction, correct specifications and high-quality finishes across all branded materials.
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Designed the website's foundational wireframes, layouts and UI components, translating the new brand identity into a consistent digital experience. Established clear visual hierarchies, intuitive navigation and reusable design elements for a straightforward developer handoff.
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