Who?
CareAbout
What?
Create an intuitive online aged care directory for CareAbout, designing responsive mobile and desktop wireframes that enable users to independently compare providers, explore care options and find the right support online – reducing reliance on phone enquiries while improving the overall user experience.
What was in the mix:
CareAbout is one of Australia's leading aged care comparison services, helping families navigate and compare care options with confidence. We designed a new digital directory experience, creating responsive mobile and desktop wireframes that enable users to search, compare and connect with providers online, including:
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A unique illustration system developed for the directory experience, creating warm, engaging visuals that challenge the traditional stock imagery commonly seen across the aged care industry.
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End-to-end mobile and desktop wireframes designed to communicate responsive layouts, user flows and functionality for seamless developer handoff.
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Custom iconography created to improve usability, support wayfinding and establish a consistent interface across the product.
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Conversion-focused footer and pop-up banner designs created to highlight key information, encourage user action and support the overall customer journey.
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