Who?
Huggle Kidswear
What?
Develop a distinctive brand identity for Huggle, positioning the early learning children's clothing range through playful design, premium packaging and cohesive brand assets that foster creativity, imagination and trust.
What was in the mix:
Huggle is a new Australian-owned children's clothing brand created for adventurous kids with big imaginations. We developed a cohesive visual identity that balances playful creativity with a premium aesthetic, including:
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Complete brand identity including logo design, colour palette, typography and visual language.
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Comprehensive brand guidelines outlining logo usage, colour specifications, typography and brand applications to ensure consistency with suppliers and manufacturers.
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Packaging concepts including premium swing tags, garment labels and retail packaging mockups.
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Custom illustrations and seamless patterns designed to capture the playful spirit of the brand across apparel and packaging.
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