Who?
Hap Cafe x Events
What?
Develop a collection of custom character illustrations and branded merchandise to create a unique visual language that strengthens Hap Cafe's brand personality, sets it apart in Melbourne's competitive café scene and creates memorable customer experiences across every touchpoint.
What was in the mix:
Located in Melbourne's Carlton North, Hap Cafe is a welcoming neighbourhood café known for its quality coffee, fresh food and community-focused atmosphere.
We created a playful mascot-led branding campaign to strengthen their identity through custom illustration and branded merchandise, including:
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A unique suite of characters developed to give Hap Cafe a distinctive, ownable brand personality that can be used consistently across print, merchandise and digital marketing.
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Custom T-shirt graphics that extend the café's playful identity beyond the physical venue.
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Branded merchandise to increase visibility, encourage customer advocacy and strengthen brand recognition.
Love this look?
Let's bake up something unforgettable for your brand too!
